Google trends profile link12/9/2023 The time of publication is important.įor example, the term “parasol” is not typically entered into search engines by users in autumn and winter. has a certain search volume that is as high as possible. Here it is not just the user intent that must be served: content must be created that is in demand – i.e. How do I use Google Trends properly?įor an online business the creation of the right content is important. Furthermore, Google shows aditional data under the main chart – on demand in individual countries, related topics and similar search queries. This allows SEOs and marketers to not only find out about individual terms, but also compare similar, relevant search queries with one another. Google News, Google Images or video search with YouTube or for Google Shopping. Web search: Behind this tab you can select whether you want to view the chart for web searches or integrations of universal searches – i.e.Categories: Particularly for ambiguous terms or differing user intentions you can display the result relevant to you here.Time period: Here you can select whether you would like to view current developments over the “past hour”, by week or the historical monthly comparison “2004 to present”.Region: Here you can choose whether you would like to view the “worldwide” chart or individual countries.Here the chart can be adapted to your own requirements. The other values in the chart show the relative demand compared to the demand peak. The highest value is 100 this expresses the highest search interest. Here the search volume is not given in absolute figures, but in relative values. Here Google offers the opportunity to find the search interest for a selected keyword – and does so both historically back to 2004 as well as the minute-by-minute developments over the past hour. Here the most popular search queries in the world are documented in real-time and which have been able to register the highest growth of search queries at the moment and are normally supported by entities such as person, city or event.įor content marketing and search engine optimization (SEO) the “Explore” function is the most exciting. What functions does Google Trends offer?Ĭurrent trends and topics are shown on the Google Trends homepage. With this information search volumes and seasonality of search terms can be better assessed. Google Trends shows the interest of Google users for certain search terms. An overview of the most important functions as well as a tutorial on the best possible use of Google Trends is available in this entry. Google Trends only shows data for popular queries, so ‘less popular’ keywords might not appear in trends, such as the below.Google Trends also shows the most common search queries – either currently or for certain regions or time periods.Google first launched Google Trends in 2006, which is a free tool from Google that provides data and graphs on the popularity of specific searches in Google across different countries. Well, we’re glad you asked! By far, the best free tool out there that a lot of content writers, digital marketers, and SEO specialists use is Google Trends. You’re probably wondering, well how do I find these trends? Missing out on keywords means that you could potentially miss out on traffic coming through your website. Now, don’t get confused – this blog won’t cover the latest trends in pop culture or Hollywood gossip, but you’re in for a treat (or maybe not).Ī key component that can be easily overlooked during a keyword research process is checking for keywords that are currently trending or expected to trend. These are questions and phrases you would find an SEO specialist saying at least 5 times a day. “Write a blog so you can rank for that trending keyword!” “That keyword would be really trending right now on Google.” “Hey, is that keyword trending at the moment?”
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