Javascript ad blocker12/10/2023 I also wanted to understand what operating systems and web browsers are leading the Google Analytics blocking. In the experiment, ad blockers were used by 41.85 of visits to travel sites, 36.76 percent to B2B sites, and 13.47 percent to B2C sites. B2C sites - mostly in the apparel and luxury goods industries - saw the smallest ratio of blocker usage, at 13.47 percent. Jason Packer, from Quantable, found a bigger share of blockers in Europe than in the U.S., with more blocking on desktop computers.Īfter the U.K.-based travel sites, our B2B clients saw the second-highest blocking, at 36.76 percent. All of the sites reported Google Analytics blocking. I grouped the participating sites into B2C, B2B, and travel. In a couple of weeks, I have measured around 210,000 unique visitors. Then, I asked the clients and friends to install one line of JavaScript on the footer of their sites. I wrote a simple piece of JavaScript that fires one of two 1×1 pixel images depending on whether Google Analytics was loaded or not. To investigate the scope of the problem, I recently convinced clients and friends to participate in an experiment. Look for messages in red letters “net::ERR_BLOCKED_BY_CLIENT.” Click image to enlarge. Open Chrome Developer Tools and click on the Console tab. Look for messages in red letters “net::ERR_BLOCKED_BY_CLIENT” beside.Open Chrome Developer Tools ( View> Developer > Developer Tools) and click on the Console tab.(It has 8.7 million users in Chrome and 3.8 million in Firefox). This is an ad blocker that blocks Google Analytics by default. Here is one way to check if ad blockers affect your analytics package, and other tracking scripts, from accessing your site. But in reviewing the ad blocker behavior, I realized it was also blocking Google Analytics. We reported the issue to the ad-block developer, and he fixed it. When I researched the issue, it turned out that a popular ad blocker was causing the problem. One of my clients received complaints recently from site visitors about product images not getting displayed. His experiment found that 11 percent of site visitors now block Google Analytics. He provided a breakdown of seven ad blocking extensions and whether they block Google Analytics by default. Jason Packer, with Quantable, an optimization and consulting firm, published last year the results of an interesting experiment to measure the number of web visits that block Google Analytics. It also blocks most tracking beacons used by analytics tools, such as Google Analytics, Adobe Analytics, and others. Ad blocking software doesn’t just block ads.
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